I build high-performance Web experiences optimized for the next generation of search. Bridging the gap between Human UX and AI Discovery.
Featured Work
mypdpros.com
End-to-End Commerce Engine
Engineered a custom service platform from the ground up, integrating complex payment infrastructure (Stripe) to reduce friction and increase transaction reliability.
Led the strategic migration to a high-performance hosting architecture, achieving an 18.5% improvement in page load speeds—directly impacting Core Web Vitals and SEO rankings.
Orchestrated a comprehensive UX overhaul for nCino’s most sensitive audience. Aligned information architecture with corporate strategy to build trust and improve content accessibility for stakeholders.
A strategic analysis of 128 AI interrogations, mapping how Large Language Models (LLMs) cite brands. Learn the 4 rules of visibility in the age of ChatGPT.
The web has changed. It’s no longer just about optimizing for clicks; it’s about optimizing for answers.
I combine 25 years of full-stack development with cutting-edge research in Generative Engine Optimization (GEO) to ensure your brand isn't just seen—it's cited.