Contentful Canvas:
A Web Designer's Learning Curve and the nCino Website
nCino's Website Refresh: Upgrading to Contentful
nCino’s website, had served for seven years and was due for a refresh. Beyond the outdated content and graphics, the move to Contentful as a content management system (CMS) brought multiple benefits:
- Enhanced Flexibility: Contentful is a composable platform, meaning content can be easily adapted for use across the web. This eliminates the need for separate content creation for each channel.
- Streamlined Content Management: Contentful offers a user-friendly interface that empowers the team to maintain a fresh and engaging website.
- Future-Proof Technology: As a next-generation CMS, Contentful positions us for continued innovation and adaptation to evolving web technologies.
Contentful’s capabilities extend beyond traditional CMS features, providing a powerful and flexible foundation for our online presence.
My Role
As the Website UX and Visual Designer for nCino I primarily focused on User experience, visual layout and content migration.
Goals
Our three main goals were:
- Scalability
- Ownership
- Conversion Rate Optimization (CRO)
Key UI Updates
Color Palette:
While the primary brand colors remained consistent, we incorporated a range of tonal hues to soften the overall palette and create a more sophisticated aesthetic.
