My PD Pros Website
Website Build
Intro
This project involved building a B2C website that introduced a brand to a market under-served. The goal was to feature a custom calculator and gated video library requiring a few integrations.
My Role
As this was a net new website with a very small team, I filled the role of project manager, developer and advisor. I worked with the client, the designer and marketing people.
Challenges
- Integrating a custom calculator
- Connecting the CRM
- Connecting with other third party software such as Stripe for payments
- Creating a gated Video Library
- Establishing the deliverables for a MVP
Solution
With many feature requests that went outside of the original scope it was imeparative to establish a MVP. This allowed a launch and the creation of iterations for additional features and pages as requested. And also allowed for gathering of analytics to see where to tweak and improve based on user data and feedback.
Results
- Successful launch of MVP. Continues enhancements and improvements are being made.
- Established a new brand: I collaborated with the graphic designer, to achieve a professional look and feel that aligns with the target market, helping to stand out from the competition.
Web Pages Showcase
